ABOUT ASCEND ENDURANCE

Why We Coach

Most of the athletes we work with don’t lack motivation.

They show up.
They care deeply about doing things well.
They’re willing to put the work in.

What they often lack is clarity.

We created Ascend to provide structure without rigidity, progression without burnout, and support that respects both performance and wellbeing.

We don’t see coaching as delivering sessions.
We see it as building confidence, understanding and sustainable development over time.

What Matters to Us

Every athlete arrives with history, experience and context. We start there.

Training should enhance your life — not compete with it.

Listening Before Coaching

Structure That Fits Real Life

Long-Term Development

We care about where you’re heading, not just your next event.

Performance With Perspective

Results matter. But enjoyment, health and balance matter too.

Dan

I’ve always been drawn to endurance sport because of what it teaches, especially in mindset — patience, resilience and perspective.

In coaching, I’m most interested in helping athletes understand their training. When you know the why behind your training and challenges, motivation, enjoyment, confidence all rise naturally. Combine them all and the results will show.

My background in Swim, Bike and Run - whether individual disciplines or altogether, allows me to support athletes not just in performance, but in building durability and long-term progression.

Away from coaching, you’ll usually find me outdoors somewhere. Either on the bike or some water sports fun! Often involving a search for good coffee, those quieter hidden gem places.

Meet the Team

Sophie

Sport has always been a space where I’ve seen people discover more about themselves.

As a coach, I value consistency and thoughtful progression. I’m particularly passionate about helping athletes find balance — performing well while still enjoying the process.

My experience in endurance sports helps me integrate strength and movement into training in a way that feels supportive rather than overwhelming.

Lisa

Nutrition and fuelling can often feel complicated. I’m passionate about making it approachable, practical and empowering.

I believe fuelling should enhance performance without adding stress — helping athletes feel energised, resilient and confident in their preparation.

When nutrition aligns with training, everything begins to feel more cohesive.

Although we each bring different experience, our work is collaborative.

We share ideas.
We discuss athletes together.
We ensure support feels cohesive rather than fragmented.

For you, that means one aligned coaching experience — not separate services.

How We Work Together

" I just wanted to say to Lisa and Sophie that I have really noticed a big change recently..... Eating better, my fatigue is better and I am feeling stronger than ever. One of my friends even said I was looking a bit better. And she couldn’t quite put her finger on it! I revealed my secret weapon - team ascend endurance. Thanks again. Would never have got there on my own"

-Katie, endurance athlete, building back strength whilst managing long-term health condition

Choosing a coach is personal.

If our approach resonates, the best next step is a simple conversation. No pressure. Just a chance to explore whether we’re the right fit for you.

Thinking About Coaching?

From The Process

Athlete stories, reflections and small insights from the work behind the results.