Privacy Policy

Introduction

Ascend Endurance respects your privacy and is committed to protecting your personal data.

This policy explains what information we collect, how we use it, and the choices you have in relation to your data.

What we collect

We may collect the following information when you interact with us:

  • Contact details such as your name and email address when you complete a form, download a resource, or book a discovery call

  • Information about your training, goals, or background when you enquire about coaching

  • Website usage data (such as pages visited and time spent on the site) via analytics tools.

We only collect information that is relevant to supporting you and improving our services.

How we use your information

We use your information to:

  • Respond to enquiries and communicate with you

  • Provide coaching services where relevant

  • Share useful information or resources where you have opted in

  • Improve the website and overall user experience

We do not sell your data or use it for unrelated marketing purposes.

Legal basis for processing

Under UK GDPR, we rely on the following lawful bases:

  • Consent — when you submit a form or opt in to receive communications

  • Contract — where processing is necessary to provide coaching services

  • Legitimate interests — to improve our website and services in a way that does not override your rights

Cookies and analytics

We use cookies to help the website function properly and to understand how it is used.

This includes the use of Google Analytics, which provides anonymised information about how visitors interact with the site.

Analytics cookies are only set if you provide consent via our cookie banner.

You can change or withdraw your consent at any time using the “Cookie settings” link on the website.

For more detail, please see our Cookies Policy.

Third-party providers

We use trusted third-party providers to support our services. These may include:

  • Google Analytics (website usage analysis)

  • Hostinger (website hosting)

  • Email and communication platforms used to manage enquiries and resources

  • Coaching platforms used to deliver training and support

These providers only process data where necessary and are required to handle it securely and in line with data protection regulations.

Data retention

We only keep personal data for as long as necessary:

  • Enquiry data is retained for a limited period unless further contact is established

  • Coaching-related data is retained for the duration of the working relationship and a reasonable period afterwards

Your rights

You have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data where appropriate

  • Withdraw consent at any time

  • Object to or restrict certain types of processing

To exercise any of these rights, please contact us using the details below.

Contact

If you have any questions about this policy or how your data is handled, you can contact us at: info@ascend-endurance.com

Updates

We may update this policy from time to time to reflect changes in how we operate or for legal reasons. The latest version will always be available on this page.